Customer Acquisition Media Services Group
Our Media Services Group provides planning and buying services for interactive direct marketers. Our goal is to be your go-to acquisition services company. We have three distinct teams that will help you accomplish your goals: Lead Generation, Search, and Performance Media.
Our Lead Generation Team offers universal access to all interactive publishers while providing unmatched data collection, processing and e-dialog services through our proprietary software platform, Gen3™.
Our Search Team provides clients with a comprehensive approach pay-per-click search marketing. Applying click-to-conversion tracking and bid management technology allows the OD search team to deliver the ROI and volume that will accomplish your goals.
Our Performance Media Team provides clients with an extensive knowledge of the affiliate network landscape. Often, there are hard-to-find, inexpensive media placements that can be purchased on a cost-per-acquisition basis. Our performance team knows this terrain and can help you place banners, buttons, textlinks and emails in order to help you achieve your acquisition goals.
Contact a customer acquisition specialist today.
Lead Generation
Recently, we were asked by a potential customer, "Who are your competitors?" That's a tough one. It's not that we don't have competitors, we do. It's just that, we take a completely different approach than our competitors. We compete with networks, and we partner with them too. In many cases, this is a symbiotic relationship. When you partner with Origin Data, your data will still be generated through networks, and single sites. But, rather than one or two fulfillment parthers, the data sources will be diversified across many.
Partnering with Origin means empowering yourself with the same tools and skills that the networks have. You'll have insight into which data sources are performing, and which are falling short. You'll be able to set parameters that define which data you'll accept and then communicate back to your data source in realtime. Why wait on your company DBA or data warehouse rep to tell you which leads you have collected over the course of your campaign are good? Our technology gives you a realtime view into the successes and failures of you campaign as it is happening. Our proprietary Gen3 system in conjuntion with our highly experience team will do all of this and then some.
Origin Data's Media Services Group provides planning and buying services for interactive direct marketers. Our goal is to be your go-to lead generation company. Origin Data's Lead Generation Team offers universal access to all interactive publishers while providing unmatched data collection, processing, reporting and e-dialog. Origin's Lead Gen solution is soup-to-nuts -- providing you with the same processing technology that stand-alone networks use. By partnering with Origin, the quality, ease and strength of your lead generation efforts will be unrivaled.
Search Services
The Origin Search Services team provides our clients with a comprehensive approach to search. Our philosophy is two fold: keep within the desired conversion metric and scale through the roof! Often, we find companies are satisfied with their search campaigns but have been relegated to using 20 words on one or two search engines. Lo, ignorance is bliss! By working with our team of experts, your search campaigns could easily expand onto 15 search engines and have well over 1000 keywords. It doesn't cost you anymore to be there, so why not put your message where the demand is...
Performance Media Services
Origin lives in the world of direct marketing rather than advertising and branding. That said, there is quite a bit of crossover in the interactive space. Banners, buttons, and text links may cost $30 on a brand name portal. We look for less expensive ways to drive traffic. We are not in the advertising business -- we only pay for banners when they work.
The CPA media world is one that is alien to many agencies. This is an area in which we thrive. Performance media is the third prong on our three pronged approach to customer acquisition.
Let Origin handle the placement of your banner and email acquisition buys for no other reason than we do it well. We have a proven track record in the space and navigate the often times murky waters of performance buying.
