Customer Acquisition Media Services Group: Search
While many search marketing providers offer hands-off campaign management solutions, we avoid the standard practice of placing a few top keywords into an automated bid management system. Rather, we learn what works and make constant changes to keyword lists, bids, and the engines deployed. Our proprietary search application was developed to facilitate pay-per-click management across more than 20 search engines. Our simple pixel tracking mechanism allows us to track volume and conversion data at up to three distinct points on a site. This technology makes it possible to create and optimize highly complex campaigns containing thousands of key words across numerous search engines. In addition, our clients can access campaign data through a unique login and monitor their campaign performance 24/7.
Contact a customer acquistion specialist today.
Search Engine Solutions
At Origin, we believe that Search is the first "base" that needs to be covered when formulating an interactive marketing strategy. It is also an extremely important component of online customer acquisition. Because customer acquisition is our specialty, conversion metrics are kept as the focal point of nearly every campaign. In addition, our approach is to execute a pay-per-click strategy that utilizes ALL relevant search engines -- too often, we see marketers fall into the trap of only using one or two of the major search providers.
Our account managers provide feedback to clients at every step in the life cycle of a campaign. We track the times of day and days of week that generate the most clicks and conversions, perform A/B testing on landing pages, and write and test ad copy to determine what performs best. This ultimately helps us deliver robust campaigns, while also providing strategic information from which our clients can improve or enhance other marketing initiatives.
While clients benefit from the information we provide, the primary reason they continue to work with Origin is due to the performance we deliver and our ability to analyze and optimize campaigns with a consistent focus on goals and ROI. Our broad engine deployment and technology-driven approach, combined with a human element to monitoring campaigns, has enabled us to provide greater reach and success to clients than they had achieved by way of other SEM vendors.
When you commission Origin to manage your Search business, you will be placing your efforts with the a team of experts that are dedicated to seeing you win. We are confident that if your business is capable of succeeding in the search marketplace, we are the team and the technology to make it so.
Please contact us to get started. Contact Us
