Origin’s Technology

Origin Data is a Marketing Services Technology company. As a technology company, we pride ourselves on being innovative, nimble, and smart. There is a symbiotic relationship between our technology an our services. Our services division keeps its finger on the pulse of demand, and the technology group ensures that our systems are answering the call.

We develop best-of-breed applications that are rooted in real world application. All functionality in our software is architected and executed because of a specific business need. There are no smoke and mirrors -- the apps are built for speed, efficiency and profit maximization.

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Search Technology

A core group of words and a select geography is where it starts.  From this point, the system takes over.  A group of 100 keywords is quickly converted into a keyword list of over 10,000.  Each word has a unique code assigned to it so it can be tracked by click, and by engine.  This list of 10,000 unique urls is then submitted to over 15 engines.  The system does not play favorites, it uses the engines that will help our clients achieve their conversion goals. 

Once a user has clicked from Google or Dogpile onto our client's page, we monitor their behavior.  We know when they have signed up for a free service, a pay service, or have simply abandoned the process. 

Real-time Reporting: All clients that benefit from the use of the OD Search App, also benefit from a bird's eye view of their campaigns at any time.  A username and password gives our clients the ability to see how well they are doing at any given time.  They can monitor how much they are actually paying for a customer -- a facet of interactive search management that is absolutely paramount.
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