Origin’s Technology
Origin Data is a Marketing Services Technology company. As a technology company, we pride ourselves on being innovative, nimble, and smart. There is a symbiotic relationship between our technology and our services. Our services division keeps its finger on the pulse of demand, and the technology group ensures our systems are answering the call.
We develop best-of-breed applications that are rooted in real world application. All functionality in our software is architected and executed because of a specific business need. There are no smoke and mirrors -- the apps are built for speed, efficiency and profit maximization.
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Lead Generation Technology
Our lead generation platform is as complete a tool as you will find in the direct marketing world. Originally designed to power a network (complete with revenue optimization), Gen3™ is the perfect management software to handle any facet of online lead generation. From an advertiser standpoint, it allows for the aggregation of data from multiple sources. From a publisher's point-of-view, it enables a website to fully monetize its registration path without being part of another technology's network.
Search Technology
The Origin Data Search Application was designed specifically for the management of pay-per-click search campaigns. Unlike off-the-shelf solutions, the OD Search App enables the search facilitator the ability to pay close attention to detail. The search application is designed primarily for inhouse use but is unique in its ability to track multiple conversions. For example, we can tell when the keyword "wheel" running on Looksmart converted to a free registration, a wheel purchase, and even a repeat purchase. If you are interested in learning more about our search technology, please ask a technology specialist today.
