Origin’s Technology

Origin Data is a Marketing Services Technology company. As a technology company, we pride ourselves on being innovative, nimble, and smart. There is a symbiotic relationship between our technology an our services. Our services division keeps its finger on the pulse of demand, and the technology group ensures our systems are answering the call.

We develop best-of-breed applications that are rooted in real world application. All functionality in our software is architected and executed because of a specific business need. There are no smoke and mirrors -- the apps are built for speed, efficiency and profit maximization.

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Lead Generation

 

Data transfer isn't like ad serving -- there are a lot more moving parts. Gen3™ makes lead processing, transfer, reporting, setup, exporting, and frankly, all aspects of lead generation a cinch. Whether you want to have the keys to power the Gen3™ system or you want for us to drive, the strength of the system will give you every opportunity to be successful with lead generation.

Since our inception in late 2003, we have developed and added functionality as the market demanded. Never have we treated a campaign as a "one off." Rather, we view every campaign as an opportunity to improve the system. As a result, Gen3® is as robust of a solution as you will find.

Data transfer methods include realtime posts and gets, automated FTPs and emails, but also secure FTPS and even SCP. The sequence and format of a data transfer is easily setup in the interface, and can be easily duplicated for other campaigns. Reporting is realtime. Campaigns can trigger alerts and reports -- the sky is the limit. Origin also prides itself on its patent pending multi-scenario filtering (MSF). This allows for a new level of data hygiene wished for by many advertisers. All postal and email leads are fully validated. Autoresponder (tranactional email) is also included, with deliverability provided by our partner, Silverpop.

If you are planning to license a lead generation technology, you have come to the right place.

 

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